Home » Blog » GBP Case Studies » Optimising Google Business Profile for a Perfume Store in Delhi – Case Study

Optimising Google Business Profile for a Perfume Store in Delhi – Case Study

Business Overview

Business Name: Zaffrano Attars & Perfumes

Owner: Gagan Verma

Location: New Delhi, India

Service Area: Delhi, India

Category / Subcategory: Perfume Store

Year Established: 2020

About the Business

Zaffrano Attars & Perfumes is a well-established perfume store in New Delhi, known for premium attars and fragrances. Operating since 2020, the business has built strong local trust and credibility through in-store customers and Google Search visibility. With over 200+ Google reviews, the Google Business Profile played a crucial role in brand reputation and customer decision-making for this perfume store in Delhi.

The Challenge (Problem Statement)

The client approached us for Google Business Profile optimization after facing a serious brand-impacting issue.

Key challenges included:

The existing Google Business Profile name Zaffrano Attars & Perfumes was unintentionally changed
The profile already had 200+ Google reviews, creating a high risk of trust loss
The client was unable to revert the original business name through the GBP dashboard
There was a risk of violating Google guidelines while creating a new profile at a different location
Brand identity and local visibility for the perfume store in Delhi were at stake

This situation required careful handling to avoid review loss and permanent profile damage.

Initial Analysis & Findings

A detailed Google Business Profile audit and account history review were conducted.

Our analysis revealed:

Multiple profile creation attempts using similar business names
Duplicate profile activity triggered Google’s automated name changes
Repeated NAP (Name, Address, Phone) edits caused the existing verified profile to enter re-verification
The original profile with 200+ reviews was unintentionally impacted by system-level actions

This insight helped us design a Google Business Profile optimization strategy that focused on recovery and compliance.

Strategy & Solution Implemented

A structured and guideline-compliant GBP optimization and recovery plan was executed.

Key actions included:

Identifying and removing duplicate and failed profiles
Submitting a formal appeal to restore the original brand name
Supporting the appeal with accurate business information
Completing Google’s re-verification process via postal verification
Creating a separate, compliant Google Business Profile for the new location
All actions followed best practices outlined under

Google Business Profile optimization services

Results & Impact

The recovery process was successfully completed without any review loss.

Results achieved:

Original profile Zaffrano Attars & Perfumes restored
200+ Google reviews preserved
Brand identity fully recovered for the perfume store in Delhi
A new, separate Google Business Profile created and verified at a different address
Improved trust, stability, and long-term local visibility

View the live business presence here: Zaffrano Attars & Perfumes Google Business Profile

Client Feedback (Happy Review)

⭐⭐⭐⭐⭐
“Gud People with Best Services. We r fully satisfied with the service and professionalism… Thanks to solve our problems.”

– Gagan Verma, Owner – Zaffrano Attars & Perfumes

To explore more verified client experiences, See more GBP SEO reviews

Key Takeaways

Google Business Profile optimization protects brand identity
Duplicate profiles can impact even well-established businesses
Proper appeal handling prevents review and ranking loss
Profile recovery requires strict guideline compliance
Local SEO stability is critical for perfume stores in Delhi

Services Used

Google Business Profile Audit
Google Business Profile Optimization
Duplicate Profile Removal
GBP Appeal & Re-Verification Support
Local SEO Strategy

Conclusion

This case study demonstrates how Google Business Profile optimization for perfume stores in Delhi can safeguard brand identity, protect valuable reviews, and ensure long-term local visibility.

If you run a perfume store, retail shop, or local business in Delhi and are facing Google Business Profile issues, professional GBP management can prevent costly mistakes and restore trust.

Learn more about our Google Business Profile optimization services

Author Info :

Vaishni S L

Hi, I’m Vaishni.SL, a Client Success Executive at White Digital. I work closely with our clients to ensure their journey with us is smooth, productive, and results-driven. One of the things I truly enjoy about my role is the opportunity to communicate with people from all walks of life - every conversation brings something new, and that makes each day exciting and fulfilling. Building meaningful connections while helping clients grow is what drives me. Outside of work, I’m passionate about reading, writing, watching movies, and following football. Whether I’m diving into a good book or cheering on my favorite team, I believe in balancing creativity and focus in everything I do.

Contact Vaishni S L

vaishniwlts@gmail.com

https://www.linkedin.com/in/vaishni-sl/

Website

https://www.whitedigital.in/

Google Maps Just Got a Massive AI Update for Local Businesses

If you have a Google Business Profile, this Google Maps update is for you. I noticed something interesting happening with Google Maps and local search

September 29, 2026

GBP SEO & Growth

5 things to remember before creating your restaurant’s GBP

An optimised Google Business Profile is essential for restaurant businesses more than ever. More than 70% of customers choose a restaurant through Google Maps. Ranking

September 1, 2026

GBP Case Studies

Solving King’s Dine-In’s Google Business Profile Verification Issue

Business Name: King’s Dine-In Owner: Kundhan Brothers Location: Hyderabad, Telangana Category/Sub-Category: Restaurant, Chinese Restaurant Years in Business: 7 years GBP SEO helped King’s Dine-In get

August 28, 2026

GBP Case Studies

How GBP SEO Resolved Legpragmatism Intellectual Services Google Business Profile’s Prolonged Verification Issue

Business Overview Business Name: Legpragmatism Intellectual Services Category: Law Firm Owner: Adv. Jaykishan V. Bhopala Location: Gujarat Service Area: Surat, Gujarat Years in Business: 12+ years GBP SEO helped Legpragmatism

July 25, 2026

How We Solved House of Comfort Delhi’s Phone Number Visibility Issue

GBP Case Studies

How We Solved House of Comfort Delhi GBP’s Phone Number Visibility Issue

Business Overview Business Name: House of Comfort Delhi Owner: Sahil Bambri Location: Delhi Service Area: New Delhi, India Category/Sub-Category: Guest House, Lodge, Hotel Year in

July 23, 2026

GBP SEO & Growth

How does building Online Credibility help your Facial Aesthetic Centres thrive?

Running a facial aesthetic centre is a tedious job. You’ll have to look after medical precision, strict compliance, and meet customer expectations, while managing your

July 22, 2026

Similar Posts

GBP SEO & Growth

      EXCELLENT  
   Based on 17 reviews 
    
 
 
 
   
 
 
       Posted on Google  
   
   Juber Maniyar 
 
 
 
 Trustindex verifies that the original source of the review is Google. Their service is very good My Google Business profile was suspended. I got my profile unsuspended within 2 days. Thank you priya ma’am You should try their service once.👍🏻❤️
  
 
      Posted on Google  
   
   Shivraj MK 
 
 
 
 Trustindex verifies that the original source of the review is Google. Really thanks for  GBP SEO bcz they have committed work and completed the same thats in committed time  as discussed . thanks once again .
  
 
      Posted on Google  
   
   Rainbow Hotels Pondicherry 
 
 
 
 Trustindex verifies that the original source of the review is Google. We Rainbow Hotels Pondicherry, recently we connected with GBP team for GMB reworks. Actually we had major issues in our GMB previously, still they took this challenge and resolve my problem without hesitation. I highly recommended to any business firms who is looking the proper Online shopping/website/etc.
  
 
      Posted on Google  
   
   Dhamodharan A 
 
 
 
 Trustindex verifies that the original source of the review is Google. Reached out to her to fix Phone number in GBP, she followed up continuously and helped fixing the issue. Very professional and highly recommend if you're struggling to edit/update/maintain the business profile.
  
 
      Posted on Google  
   
   Zaffrano Atters & Perfumes (Zaffrano) 
 
 
 
 Trustindex verifies that the original source of the review is Google. Gud People with Best Services. We r fully satisfied with the service and professionalism...Thnks to solve our problems..
  
 
      Posted on Google  
   
   Smart Aiq technologies 
 
 
 
 Trustindex verifies that the original source of the review is Google. Great experience with GBP SEO. They helped us update the phone number on our Google Business Profile quickly and efficiently. Highly satisfied.
  
 
      Posted on Google  
   
   chetakpune 1 
 
 
 
 Trustindex verifies that the original source of the review is Google. "⭐️⭐️⭐️⭐️⭐️ Excellent service from Priya! She was instrumental in helping me get my phone number registered on Google My Business page. Her dedication and subject knowledge are truly impressive. She went above and beyond to ensure that the process was smooth and hassle-free. Highly recommend her expertise! Thank you, Priya, for your outstanding support!"
  
 
      Posted on Google  
   
   GANESH J 
 
 
 
 Trustindex verifies that the original source of the review is Google. Good service,
  
 
  
  
 
 
     Verified by Trustindex  Trustindex verified badge is the Universal Symbol of Trust. Only the greatest companies can get the verified badge who has a review score above 4.5, based on customer reviews over the past 12 months. Read more

Optimising Google Business Profile for a Perfume Store in Delhi – Case Study

Business Overview

About the Business

The Challenge (Problem Statement)

Initial Analysis & Findings

Strategy & Solution Implemented

Results & Impact

Client Feedback (Happy Review)

Key Takeaways

Services Used

Conclusion

Author Info :

Vaishni S L

Recent Posts

Similar Posts