Business Overview
Business Name: Zaffrano Attars & Perfumes
Owner: Gagan Verma
Location: New Delhi, India
Service Area: Delhi, India
Category / Subcategory: Perfume Store
Year Established: 2020
About the Business
Zaffrano Attars & Perfumes is a well-established perfume store in New Delhi, known for premium attars and fragrances. Operating since 2020, the business has built strong local trust and credibility through in-store customers and Google Search visibility. With over 200+ Google reviews, the Google Business Profile played a crucial role in brand reputation and customer decision-making for this perfume store in Delhi.
The Challenge (Problem Statement)
The client approached us for Google Business Profile optimization after facing a serious brand-impacting issue.
Key challenges included:
- The existing Google Business Profile name Zaffrano Attars & Perfumes was unintentionally changed
- The profile already had 200+ Google reviews, creating a high risk of trust loss
- The client was unable to revert the original business name through the GBP dashboard
- There was a risk of violating Google guidelines while creating a new profile at a different location
- Brand identity and local visibility for the perfume store in Delhi were at stake
This situation required careful handling to avoid review loss and permanent profile damage.
Initial Analysis & Findings
A detailed Google Business Profile audit and account history review were conducted.
Our analysis revealed:
- Multiple profile creation attempts using similar business names
- Duplicate profile activity triggered Google’s automated name changes
- Repeated NAP (Name, Address, Phone) edits caused the existing verified profile to enter re-verification
- The original profile with 200+ reviews was unintentionally impacted by system-level actions
This insight helped us design a Google Business Profile optimization strategy that focused on recovery and compliance.
Strategy & Solution Implemented
A structured and guideline-compliant GBP optimization and recovery plan was executed.
Key actions included:
- Identifying and removing duplicate and failed profiles
- Submitting a formal appeal to restore the original brand name
- Supporting the appeal with accurate business information
- Completing Google’s re-verification process via postal verification
- Creating a separate, compliant Google Business Profile for the new location
- All actions followed best practices outlined under
Google Business Profile optimization services
Results & Impact
The recovery process was successfully completed without any review loss.
Results achieved:
- Original profile Zaffrano Attars & Perfumes restored
- 200+ Google reviews preserved
- Brand identity fully recovered for the perfume store in Delhi
- A new, separate Google Business Profile created and verified at a different address
- Improved trust, stability, and long-term local visibility
View the live business presence here: Zaffrano Attars & Perfumes Google Business Profile
Client Feedback (Happy Review)
⭐⭐⭐⭐⭐
“Gud People with Best Services. We r fully satisfied with the service and professionalism… Thanks to solve our problems.”
– Gagan Verma, Owner – Zaffrano Attars & Perfumes
- To explore more verified client experiences, See more GBP SEO reviews
Key Takeaways
- Google Business Profile optimization protects brand identity
- Duplicate profiles can impact even well-established businesses
- Proper appeal handling prevents review and ranking loss
- Profile recovery requires strict guideline compliance
- Local SEO stability is critical for perfume stores in Delhi
Services Used
- Google Business Profile Audit
- Google Business Profile Optimization
- Duplicate Profile Removal
- GBP Appeal & Re-Verification Support
- Local SEO Strategy
Conclusion
This case study demonstrates how Google Business Profile optimization for perfume stores in Delhi can safeguard brand identity, protect valuable reviews, and ensure long-term local visibility.
If you run a perfume store, retail shop, or local business in Delhi and are facing Google Business Profile issues, professional GBP management can prevent costly mistakes and restore trust.
- Learn more about our Google Business Profile optimization services
